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Research papers

The transition and future of marketing research within a changing industrial and social structure

Japan is currently undergoing major changes in its macro- economic and social environment. These changes are affect- ing both its industrial and its consumer structure and are linked to the following trends: - trend towards 'soft' and service...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Kikuharu Fujitake
Company: Dentsu Macromill Insight
June 15, 1988
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Citation

Fujitake, K. (1988a, June 15). The transition and future of marketing research within a changing industrial and social structure. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-transition-and-future-of-marketing-research-within-a-changing-industrial-and-social-structure